Social Design – arts as urban innovation
society and the art system are in transition. Therefore, it is imperative
that a university of art must help to shape this paradigmatic process of
transformation rather than suffer from its effects. With Social Design
the "Angewandte" has gone on the offensive with a fresh approach. We are
not producing human capital, we are provoking change.
Today, more than half of the world population lives in
cities, and according to UN reports another 200,000 people arrive each day.
In the next 20 years, cities around the globe will expand by 1.5 million
square kilometres and in 25 years two-thirds of the world population will
live in cities. In this global event we can identify the triggering factors
behind tremendous restructuring processes: the transformational power of
the industrial and digital revolution. This development places cities as
complex, self-generating environments under enormous pressure. Through the
densification and concentration of the population, economy, capital, and
media, as well as culture and knowledge in urban agglomerations, both their
spatial and social fabric are subject to overproportional stress.
In order to account for this global
development, new concepts are needed that address the overall process of
knowledge production in society. Art universities especially are
predestined to formulate these new, distinct perspectives on the inherent
logic of cities and the corresponding dynamics of their processes. Artistic
research can generate links between multifaceted disciplinary expertise and
the problems posed by the urban realm.
The University of Applied
Arts Vienna (Angewandte) in cooperation with the Konservatorium Wien
University (KONS) have therefore implemented a new master degree programme
dedicated to these challenges that emerge within urban social systems and
the broad spectrum of related issues. The shaping of reality viewed on the
example of urban agglomerations and contrasted with the urban context of
Vienna initially forms both the field of work and the scale for the
realisation of the individual projects.
A new type of programme structure has been
developed to realise these ambitious goals. The programme places the
respective (study) project at the centre of an international teaching
environment constituted specifically for each project. Different artistic
and scientific experts are assigned as teachers in diverse constellations
tailored to the respective project's requirements and are involved in its
development. The objective of the programme is to integrate diverse
disciplinary expertise when dealing with the complexity of urban systems.
To this end, it is not theoretical discourse that serves as the pretext
rather the direct reference to urban reality underpins the project work.
The master programme is oriented towards graduates from diverse
fields of study, thereby stipulating work in transdisciplinary teams as the
central teaching and learning approach in the programme. On the basis of
professional competences acquired in their respective previous studies,
students become acquainted with transcending disciplinary codes and
thinking and working in greater interrelationships. Art in synergy with
project-related scientific methods and knowledge is seen as a tool for
urban innovation. The academic principle of research-oriented teaching is
further enhanced by cooperations with non-university institutions.
All information about the master programme, its leading team, the
entrance exam, the curriculum, the info folder, and more can be found here.
Available: Winter semester 2012/13
Duration: 4 semesters
Head of Programme
ao.Univ.-Prof. Arch. Mag. arch.
Anton Falkeis / Expertise Chair / University of Applied Arts
Univ.-Prof. Dr. Susana Zapke / Vice Chair /
Konservatorium Wien University
*Image above: Mitchell
Joachim and Maria Aiolova, Terreform ONE & Planetary
Image sub-text: Rendering of Waterfront Parks, 2010 / winner
project of the "Design for the Real World REDUX. An
International Social Design Competition," 2011.