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When the celebrated Canadian artists’ collective General Idea
(1969–1994) set out to create their Liquid Assets edition back
in 1980 they planned to produce a run of 50 copies. However, due to the
cost of production, they produced only the first 10 pieces of the edition
(all unsigned and unnumbered), most of which ended up going to friends and
museums.
Bywater Bros. Editions, working in consultation with AA
Bronson, is pleased to announce the release of the remaining 40 copies
(plus proofs) of this legendary multiple, which has been updated with the
addition of a custom-made case.
Conceived as a cocktail holder,
Liquid Assets was one of the key components in General Idea’s
Colour Bar Lounge (1979), The Getting into the Spirits
Cocktail Book (1980), and The Boutique from the 1984 Miss General
Idea Pavillion (1980). A copy of the edition was also featured on the
front cover of the “Special $ucce$$ Issue” of FILE
Megazine (vol. 5, no. 1, March 1981). Of the many editions created by
the collective, Liquid Assets stands out as one of the most iconic
and recognizable works... a work that has been completely unavailable to
collectors, until now.
General Idea was founded in Toronto in
1969 by Felix Partz, Jorge Zontal and AA Bronson. The collective
interrogated media culture through now legendary projects like File
Megazine (26 issues, 1972–1989), as well as paintings,
installations, sculptures, mail art, photographs, videos, ephemera, TV
programs, and even beauty pageants. The group’s transgressive
concepts and provocative imagery challenged social power structures and
traditional modes of artistic creation in ever-shifting ways, until Partz
and Zontal’s untimely deaths from AIDS-related causes in
1994.
3000 USD
*General
Idea, Liquid Assets, 1980.
Plexiglas, glass test tube, in a printed clamshell
box
with label and die-cut foam
inserts.
13 x 7 x 5 inches / 33 x 18 x 13 cm
(object),
14.5 x 14.5 x 4 inches / 37 x 37 x 10 cm
(case).
Signed & numbered edition of 50,
plus 5 APs.
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